Indeed, legend has it the stylers were so in demand that prospects were beating on the doors of GHD HQ, desperate to acquire their hands around the irons which were offering out as swiftly as they may be manufactured.And not devoid of good explanation. In contrast to a lot of 'next major things' within the hair and beauty marketplace GHD straighteners Outlet ghd lived as much as the hype and changed the lives of millions of women within the UK, who for your initial time could make poker straight hair within the comfort of their very own house. GHD was fulfilling their guarantee of an finish to undesirable hair days forever.Quickly forward to 2009 and GHDs are as well-known as ever, retailing for something as much as 130 and now obtainable in an array of designs and colours. Also for the classic black stylers, GHD typically run restricted editions, for example 2008's purple present set and also the 'Hot Pink' styler, which due to the fact 2005 continues to be released each and every October in help on the Breast Cancer awareness campaign.
Annual sales turnover in 2008 was an extraordinary 115 Million along with the Corporation not long ago moved to a brand new multi million pound Outlet ghd Australia headquarters in Leeds, which incorporates a GHD instruction academy.However, the results on the brand has attracted a big variety of 'fraudsters', eager to jump on the GHD bandwagon. Fake GHD stylers are regularly discovered retailing around the online for beneath £60 on sites including ebay and have even found their way onto the high street in high profile stores like Superdrug.Fake GHDs are not guaranteed by GHD and may be poor quality, or even dangerous.
Genuine GHD straighteners are only Outlet ghd Straighteners sold through salons and approved online retailers.In 2008 GHD introduced a website validator service on their official website, which verifies that a website is an authorised stockist. There is also an approved online retailer badge, which should be displayed on any approved retailers web site and can be clicked to verify authenticity at the official GHD site. Another excellent indicator that a styler is genuine or not is the price, as you will not find an authentic GHD Styler retailing for below 90.
There are also a quantity of GHD price comparison sites, which only list authorised retailers.So where will the brand go from here?Well, it looks like GHD may be positioning themselves as a beauty brand. There have been a number of recent indicators to suggest this, starting with the 2008 release in the Pink Styler, which came packaged with three pink lip glosses. GHD then released a Christmas pamper pack, including body creme and bubble bath along with the very first limited edition iron released in 2009, the Radiance Gift Set, was a partnership with Benefit Cosmetics.
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